Maximize Your Partner Potential

Why a partner-specific PR program?

· A well-defined communications platform — tailored to the needs of various partner constituents —  educates, engages, and motivates them to action.

· It provides a roadmap for partners when they engage their own prospects.

· It forms the basis for clear, consistent, and compelling sales and marketing tools across the board.

· It educates and attracts press, analysts, reporters, and others who are needed to help the cause.

Creating a clear, succinct, and consistent message platform that defines your company and its value as a partner can be the most crucial first step in developing a successful partner program. And in positioning your products and services vis-à-vis the competition.

Clear and consistent messaging makes it easier for everyone – your partners, your customers, your end users, your internal teams – to understand important information and act on it.

But creating a messaging platform that works for your partners isn’t so cut-and-dried. Each of your partner constituencies is looking for something different from their relationship with you, and therefore the value proposition, positioning, messages and even tools you present to each of these groups needs to be subtly (or radically) different from the others. Yet they should each dovetail into your core messaging.

Creating and communicating with the press and analyst community is another key component in a partnering strategy. Understanding what prospective partners might seek in a relationship with you would drive the content proposed to publishers and influencers.

Writing interesting and informative content feeds the needs of publishers and prospects alike, and should drive demand generation straight to those who you are targeting for your products and services.

Again, clear and consistent messages help to ensure success.