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Bio of Melinda Moses

Melinda Moses, founder and principal consultant of Boston-based MSM Strategic Marketing / Partner Dynamics is a 20-year technology veteran dedicated to strategic marketing and partner development. Her background includes more than 20 years associated with a variety of high tech industries – most notably ECM, business process management, e-forms, digital signatures, collaboration, pre-press and publishing. Melinda has held executive roles in strategic marketing, alliances, client services and applications at industry-leading companies such as Prime Computer, Xyvision, Keyfile, PenOp (digital signatures), Zoom Telephonics, and Ptech (BPM). She has also held long-term consulting engagements with FileNet, Adobe, Texcel Systems, The Rheinner Group, and others in the ECM arena.

Ms. Moses brings her expertise to the many small and mid-sized companies whose go-to-market strategies require working with and through an often-complex maze of partners – each with their own unique issues and opportunities. Melinda is an executive-level leader, hands-on teacher, and practitioner who understands the complex inner workings of an effective partnering program and what it takes to build strategies, products, teams and infrastructures to make it all work. She has the experience and expertise to align goals among partners; build road maps and infrastructures to meet those goals; motivate partners and their supporting organizations; and create and execute tactical, value-oriented marketing, lead generation and training programs that accelerate adoption and optimize results. Her mission is to leave behind a more competent and self-sufficient partnering organization while maximizing an alliance’s revenue and business potential.

Moses is a leader in the field of alliance building and partner development. Through her award-winning marketing and business development efforts, small companies become ‘signature’ partners of their target enterprise organizations; ISVs find a clear and efficient path to the customer; large companies successfully integrate specialized third-party solutions, enabling them to win business in key industry verticals; and companies ramp up revenue and cement industry position more quickly and with minimized risk.

For many years Melinda has held leadership positions with Seattle and New England chapters of AIIM, the ECM (the Enterprise Content Management) Association. She is currently Program and Marketing Chair for AIIM’s New England chapter, which is host of AIIM’s national conference in Boston for 2007 and 2008. She is a judge on Kinetic Information’s esteemed Process Innovation Awards, and has herself won numerous awards for both her hard work and her professional ‘personal’ website (at Ziggs). Melinda maintains professional memberships in ASAP (the Association of Strategic Alliance Professionals), NEWBO (the New England Women Business Owners Association) and SPC (The Society of Professional Consultants).

A graduate of the University of Massachusetts at Amherst Eisenberg School of Management, Melinda earned a business degree with concentrations in management, marketing and communications.